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System 1 Vs System 2 marketing decision making

Emotion Science

95% of all human thoughts are happening in System 1, below the level of subconscious awareness.
The rest 5% of our thoughts belong to System 2, an effortful, slow and controlled way of thinking that works with attention.

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SYSTEM1

Emotions & Intuition
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Unconscious
Fast
Associative
Automatic pilot
Group 179xcv6

SYSTEM2

Rational thinking
Group 1cvb796
Takes effort
Slow
Logical
Lazy
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System1 examples
Which pasta sauce to buy
Whether to change lipstick colors?
Solves 2+2=
Drives a car on an empty road
Chooses a chocolate bar at the store

System2 examples
Which college to attend
Which house to buy
17 x 24 =
Compares two washing machines
Fills out a tax form

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